“Stomp is a bridge between traditional newspapers and young readers,”- Quinn
In the wake of new media, technologies and audience fragmentation, Singapore’s main media company, Singapore Press Holdings, launched a news based website called Stomp, which runs on user generated content. The site was launched in 2006.
How does it work?
Citizens would send Stomp what they considered newsworthy photographs, quite often via mobile phone. Stomp editors would assess whether the photo was in fact newsworthy. If it was then Stomp would contact the person who sent the photo and set up an interview with them, asking what happened. The story would then be re-written by Stomp journalists, and run by the person who sent the photo in, to check for inaccuracies. If all was correct the story would be published.
The reason for creating Stomp had to do with audience fragmentation- where the readers are no longer getting their information from only one source- and also because they wanted to try and bridge the gap between newspapers and young readers.
User generated content websites such as Stomp and OhMyNews are a great way to get regular people more involved in news. It gives the general public a way to hear the news they believe is important, not the news that media owners believes important. It also provides a gateway for independent news, without any hidden agendas. UGC websites are definitely the future of news because it is a place where you and I can go to get unbiased news.
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